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Volvos ad wins main award of the New York Advertising International Festival
Patricia Molina| 5 de mayo de 2014
Festival de Nueva York recibió participaciones de 67 países de todo el mundo
The prizes of the New York Advertising International Festival, that awards the best advertising pieces of the world, announced the winners of the 2014 edition in the New York Show ceremony, celebrated in the building of the iconic New York Public Library, Stephen A. Schwarzman.In the Cinema category, Forsman & Bodenfors, Sweden was awarded with the prestigious Best in Show prize for The epic split piece for Volvo Trucks client. In this work, the pop culture icon and action star Jean Claude Van Damme made his famous trick, a split between two trucks that move in opposite direction. Besides, Volvo Group was awarded Brand of the year of the New York Festival with the 2014 prize for its commitment with creativity and innovation. For their part, Bacon CPH Denmark, was awarded as the Production Company of the year and BBDO was awarded as the Network of the year. The festival gave trophies created by the design team Sagmeister & Walsh, and inspired in the classic New Yorks art decó skyscrapers, that were revealed during the ceremony and delivered to winners during the 2014 edition of the awards.This international contest received participations of 67 countries of the whole world. The executive jury was composed by 30 of the managers of the most awarded offices. For further information, visit: {New York Festivals;www.newyorkfestivals.com}.
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